The Office is a documentary-style comedy based off of the original BBC series created by Ricky Gervais and Stephen Merchant. This newly innovated series was created for American television by Greg Daniels and premiered on NBC in March of 2005.
This "docu-reality" portrays the lives of those working at Dunder Mifflin paper supply company in Scranton, Pennsylvania.
The typical 9-5 work day is a huge force of society that has influenced this show. The main characters include the tour-guide and boss Michael Scott, Pam the receptionist, Jim and Dwight the sales associates, and other characters who represent HR, Corporate, the shipping crew, etc. The daily humor and drama found in the typical American office is perfectly laid out through this hit series.
One particular innovation brought about by this series is its documentary-like style. This type of filming is called cinema verite and is done with one camera. Throughout the show, you will notice a single camera following characters around throughout the show. The camera is also a bit shaky which makes you feel as if you are the one doing the filming. The show does a good job in engaging its audience through this unique process.
Another innovation I would like to highlight is the mobile media campaign that NBC did for The Office. This innovation portrays the advances in technology and its important role in current television. The mobile media campaign has allowed fans to further engage in this t.v. series outside their homes through text messages and mobile webpages where they can write blogs, subscribe to newsletters, connect with other fans, shop, play games, read cast bios, and download current episodes. This innovation has allowed The Office to flourish throughout the years because it has enabled each of us to carry this show to work, the coffee shop, school, and the doctor's office through the simple use of our cellular phones. Social networking has become an important tool in the marketing and advertising of popular television series such as The Office.
For more information on The Office, please refer to the links below:
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