The C.H.E.K. Institute website is dedicated primarily to health care professionals and fitness gurus who are interested in a more holistic approach to physical and mental wellness. "This is accomplished through DVD correspondence courses, seminars, advanced training programs, books and audio programs, complimented by assessment tools and functional exercise equipment" (Paul Chek).
The demographics and psychographics of this target
audience would be health practitioners who own a business, financially stable, and value a higher education in health and wellness. The targeted age range is anywhere between 25 and 65 years of age.
My purpose for visiting this website on a frequent basis is to enhance my knowledge as a holistic health professional. I am in constant search of finding new ways to improve my skills, advance my training, and better my practice.
The publication allows health professionals, like myself, to browse through hundreds of articles and topics relating to physical health and mental wellness in some form or another. There are video presentations, books, seminars, and certification courses that touch upon topics such as core exercise, nutrition, sport specific training, rehabilitation, etc. There are also forums which allow you to connect with other health professionals across the world who have common goals and interests.
This publication supports itself by selling books, audio, gym equipment, certification programs, and monthly subscriptions for those who are interested in unlimited media and video presentations by Paul Chek, the founder of the C.H.E.K. Institute.
One story idea a writer might propose for this publication could be, "The many benefits of core exercise for those experiencing low back pain or disk herniation."
This would be good story because most health professionals are searching for articles exactly like the one mentioned above. This headline would draw in anyone who is searching for ways of correcting low back pain and improving overall health of the spine. The C.H.E.K. Institute website is geared toward a functional approach to training, and core exercise is a key component in functional training and rehabilitation.
